Every day, I tell myself a lie.
“This’ll only take a minute.”
Every day, I underestimate how much time I’ll end up spending on “This.”
Sketching an illustration, crafting an Instagram post, writing a blog (why won’t my browser load?!!!…), folding the laundry, driving to work. (I do live 30 miles away, so I suppose that last one would be suspicious… still waiting for teleportation to become a thing.)
Why do I never learn? Things. Take. Time.
Particularly, for example, defining my personal brand. I’ve been spending a lot of focus lately* on developing this. (…*Since last week, anyway.)
What kind of artist am I, anyway?
Graphic designer? Illustrator? Layout artist?
What name do I use?
Emely Varosky? Evaro? Scribbles The Cat? (I’m serious, it’s the character I illustrate)
How do I theme my Instagram page?
What’s my “target demographic”?
What’s my style?
What’s my message?
WHAT’S MY PURPOSE IN LIFE?!
I tackle these things like I can solve them in a weekend. And I’m learning that I probably can’t – if for no other reason than that it’s already taken, um, twice that … and not close to done.
Just like I can’t drive a 30-mile commute in 60 seconds. (Yet! Still pulling for that teleportation thing.)
These things have a pace. But I’ll get there eventually, so long as I keep that foot on the gas pedal. And that pencil on the paper.