Every day, I tell myself a lie.

“This’ll only take a minute.”

Every. Day.

Every day, I underestimate how much time I’ll end up spending on “This.”

Sketching an illustration, crafting an Instagram post, writing a blog (why won’t my browser load?!!!…), folding the laundry, driving to work. (I do live 30 miles away, so I suppose that last one would be suspicious… still waiting for teleportation to become a thing.)

Why do I never learn? Things. Take. Time.

Particularly, for example, defining my personal brand. I’ve been spending a lot of focus lately* on developing this.  (…*Since last week, anyway.)

What kind of artist am I, anyway?

Graphic designer? Illustrator? Layout artist?

What name do I use?

Emely Varosky? Evaro? Scribbles The Cat? (I’m serious, it’s the character I illustrate)

How do I theme my Instagram page?

What’s my “target demographic”?

What’s my style?

What’s my message?

WHAT’S MY PURPOSE IN LIFE?!

Etc.

I tackle these things like I can solve them in a weekend. And I’m learning that I probably can’t – if for no other reason than that it’s already taken, um, twice that … and not close to done.

Just like I can’t drive a 30-mile commute in 60 seconds. (Yet! Still pulling for that teleportation thing.)

These things have a pace. But I’ll get there eventually, so long as I keep that foot on the gas pedal. And that pencil on the paper.